In the very first paragraph from the latter comes this little tidbit: “The format has become a cultural identifier — a badge of honor amongst the millennials…”
And that’s all you really need to know. The tide has turned: millennials are on board. Perhaps even more telling was when I was shopping in Target this past Christmas season for the DVD of “Wild Hogs” (which I didn’t find) and came upon a section – a small section – of vinyl records of which David Bowie’s The Rise and Fall of Ziggy Stardust and the Spiders from Mars immediately caught my attention. On vinyl. In Target… in Arvada, Colorado. Unrepentant suburbia! My next thought: is Aladdin Sane here too? It was!
I didn’t even know Target (Tar-zhay) sold vinyl records… ever. Even back in the 1970s. They’ve been around that long and it wasn’t where I shopped for records back then. So something’s going on here…
Vinyl is enjoying a resurgence in the 20-teens.
Who would’ve thought?
But a vinyl record, as a format, is enduring. It has proven itself. Like Miles says of Cabernet wine in the movie “Sideways“… it’s a survivor. The same can be said of the CD format as well.
From the Discogs article, completely agree with Henry Rollins when he says: “Every house and apartment should have records and record players in them. Things would be better.” Yes, they would be. I may be against most aspects of mind-numbing American culture, but I am decidedly pro-vinyl.
Elsewhere in this excellent article, comes this from Michael Kurtz: “I work with indie record stores and they need to be profitable on what they buy and sell to succeed. Right now, they are stocking more vinyl and are selling more vinyl than before. They are also buying and selling more turntables than ever before.”
And this from Bob Peet of Audio-Technica, manufacturer of turntables: “We are also seeing new customers enter the category as our demographics shift slightly to a younger audience. Many of our new customers are looking for “experiences” in their daily lifestyles – experiencing analog sound, album art and liner notes – and a stronger sense of community by gathering friends to see and listen to their curated selections.”
And finally, from Jason Hicks of Aperion Audio: “We can debate why vinyl keeps surviving these onslaughts, is it actual vs perceived sound quality, the collectible nature, the intangible cool factor, but the fact remains, records simply will not go away.”
All of this is good news. It is especially good that younger generations are becoming familiar with the vinyl format, playing records on a turntable, and listening to quality sound recordings through a component system with high-quality audio speakers. This is the way music is supposed to be listened to… not over the tiny, tinny little speaker in your cell phone or through ear buds from a subscription service, a platform, whose existence is to only sell you… their platform.
I’m talking about Spotify of course… Here are a couple of recent articles that highlight the inherent problem with Spotify…
From Track Record: https://trackrecord.net/spotify-is-in-the-business-of-selling-you-spotify-not-1821912994
The basic problem with Spotify and other streaming services: the platform CANNOT be more important than the music. That’s putting the proverbial cart before the horse. The main driver is always the music – don’t let them fool ya. Without that, Spotify et al. wouldn’t have any reason for being.
Yes, it’s Sunday… Super Bowl Sunday. The annual exercise in overblown hype and spectacle here in the U.S. where, strangely enough, people look forward to and tune in to the commercials they usually put on mute the rest of the viewing year. The advertising industry has succeeded in conditioning (brainwashing) people into accepting this as “normal” for the “big game”. Well, they do employ subliminals y’know. Not watching and couldn’t care less. Still amazes me what people get used to and accept as normal.
I’m listening to the Dream Syndicate‘s album The Days of Wine and Roses from 1983 (which is a great album btw, and you should have it)… on vinyl, fairly loud, but not your-neighbor-can-hear-it-loud-and-calls-the-cops loud. Go find your favorite album, put it on, whether it’s on vinyl or CD, cassette, whatever, and just listen to it – hopefully you have a good stereo system – nothing else, no multi-tasking. Give that album the time and the true listening and full attention it deserves. We are all too distracted now.
Every house and apartment should have records and record players in them. Things would be better.
The most recent releases from NoV are the 3-song single/EP “Snow Day” and the full-length album, “We Are All Haunted by Something“, both from 2017. “We Are All Haunted…” includes the 2-song single “Speed of Life” and “Confirm Humanity (I’m Not a Robot)”. All are available on iTunes, Bandcamp, CD Baby, and Amazon MP3.
“Everything popular is wrong.” – Oscar Wilde