We’ve reached the end of 2013 (whew… what a year!). Hope everyone had a very Merry Christmas and a joyous holiday season; I wish everyone all the best, and peace, love, prosperity and understanding as we move into 2014! Happy New Year!
Today I’m going to talk a little about Jango Internet Radio…
If you’re an independent artist/band and do your digital/CD distribution through CD Baby, there’s a service you should definitely check out called Jango Internet Radio (www.jango.com) available through CD Baby. Jango is best used as another tool for marketing and gaining increased exposure for your recorded, released work. I’ve been using it for 6 months, since the release of my 3rd album, and in my experience, I have found it to be invaluable in generating listener feedback and also increasing sales.
Getting started: Create your profile, adding all pertinent information (e-mail, Twitter, Facebook, iTunes, ReverbNation accounts, providing links to each, etc.). Then start uploading songs, videos, photos, and artist/band info through the portal on radioairplay.com – this is the user interface to get your songs on Jango (click on the images to view the larger screenshots).
Important: All songs MUST be in MP3 format and under 10.0 MB which translates roughly in song length to somewhere between 5:08 and 5:23 – “[Influencing the] Quantum Field” successfully uploaded while “Agave Blues” did not, so no 8-minute mini-epics here.
It should be noted here that this is a subscription service – yes, you do “pay for play,” but I’ve found Jango to be fairly reasonable. Select your monthly plan from the ‘Buy Credits’ page – PayPal is accepted here. I’ve been going with a $10/month plan and have found that I usually buy another $10/month which gets me 550 song plays a month, which seems to be about right for my little musical endeavor. Adjust according to your budget and the number of listeners you think you’ll be reaching – you’ll have a pretty good idea after a month or two.
Customize your marketing campaign. Select artists whose work is similar to your own – fans of those artists may also like your music as well. Then select your geographic targets by country and within the United States, by state. Premium Targeting adds demographic info to the mix and allows you to be more specific to the particular audience you want to reach.
Besides new listeners hearing your music and becoming familiar with your work, probably the best feature of Jango and Radio Airplay is the reports that are generated from song plays. Listeners can leave comments, become fans, and you can let them know about upcoming shows, the latest info on your band, offer free downloads, etc. via e-mail.
The Play Stats page shows you which songs are the most played and which are the most popular from your catalog. It can provide a few surprises. That “[Influencing the] Quantum Field” (aka, the disco song) would be my most popular song on here was a huge surprise and I never would have known that otherwise.
The Fan Overlap Report is an especially good one – when you start getting ‘likes’ for a particular song, a report is generated for that song that shows you what other bands/artists your fans like. This doesn’t necessarily mean that you sound like a particular band/artist – you may or may not. It does give you a pretty good idea of what listeners who liked your music are listening to.
It can open up some new territory that you may not have thought of previously – for example, Coldplay was not on my artist target list originally; I added them later as they kept showing up on the Fan Overlap report for various songs.
In short, Jango Internet Radio is an excellent platform on which to promote your finished works and you should seriously consider adding it to your promotional activities and budget, particularly in conjunction with ReverbNation. It can greatly expand your reach in getting your music out there and known and in connecting with new listeners and fans which is really what it’s all about (besides making great music of course). On the one occasion I needed some customer support, they were extremely helpful and resolved the issue quickly; I highly recommend using Jango.
Nights on Venus News: New music is coming soon on the blog. I will be posting two new songs – “Heliotropic” and “Blue Mountains Walking,” both mastered demos – by next week. Currently working on securing a spot in the lineup for the Sonic Bloom Festival 2014 in Georgetown (CO) which is right up the road from us, and also a possible collaboration with another artist is in the works. Playing and exploring, writing and recording are the order of the day and there will be at least a new EP, possibly two, or a full album from NoV in 2014. Until next time…
“Another Day in Paradox,” the third album from Nights on Venus is available on CD and as digital download (MP3) as are the eponymously-titled first album (digital download only) and “In 4 the Evening” on CDBaby, iTunes, Bandcamp, Amazon, eMusic, and other fine online retailers including the NoV website.